How to leverage your online music lessons
The traditional model to teach music lessons involves an exchange of time for money. You teach a music lesson for one hour and you get compensated with a lesson fee. The problem with this approach is that it cannot scale. There is only one of you and only twenty-four hours in a day. In addition to the limitation of your time and energy you will find that the [...]
Busy vs Productive : How to avoid burnout
Do you find yourself saying you are "busy" a lot? If so, take a moment to consider if busy really means overwhelmed. Busy is a feeling, and although it can sound good to say that we are busy it doesn't always mean we are getting things done. Being productive rather than busy is the real goal and it doesn't have to be overwhelming. Busy leads to burnout and it's a [...]
How to build your audience through relationships
If there is one piece of advice I give over and over again to aspire online business owners it is to build relationships. It is the best way to grow an audience and develop lifelong fans. In this podcast we look at a framework in which we can build meaningful connections with people that will support your online music teaching business.
Live Q&A with music teachers
On April 13th we had a live session with teachers from around the world. We covered topics including software and hardware, ensemble techniques and workarounds, copyright issues, moving to online courses and marketing your own teaching. If you have questions please feel free to write them in the comments below.
Working with music groups on Zoom
https://youtu.be/IrOsHrldR5U Bridget called in from Scotland where she is the Director of the Merlin Academy of Traditional Music. We discussed some potential ideas for working with groups online. www.merlinmusicacademy.com
Teaching Music Online with Zoom
Right now there are a lot of lessons being moved online because of the corona virus. It can be daunting to teach via video if you are not used to it but it can also be very effective.I have been teaching online for the past ten years and I have put together this list of tips and best practices to help you make the most out of online [...]
I grew up in Australia. Like other countries the high schools would have a school motto. Some were bold, some were brave, and some were downright aggressive! My school had the stupidest motto of all. Or so I thought. Every Monday morning the students would assemble in the main courtyard and essentially get an update for the week. We sat for 30 minutes in an uncomfortable cross-legged position (we used [...]
Dealing with Competition Online
Many aspects of online teaching are counter intuitive. One that I personally grapple with is the idea of competition. If someone is teaching your topic online, they are in competition with you. Right? Well, it is not as simple as that and in the long run, these fellow teachers will likely be benefiting your business more than anything else. Competitors are validation that there is an active audience for you [...]
Focus and Productivity
Paso por paso. Step by step. This is what I always say to others when it comes to learning music, but I often forget to say it to myself. Creating an online business and teaching curriculum can be overwhelming. It is easy to get scattered with your work time and even after a full day of work, it can feel like you have accomplished nothing. It takes time to build [...]
Email Automation and the Autoresponder
One of the biggest draw cards for online business is the ability to leverage resources and scale the size of business as a whole. For instance, as an individual guitar teacher, I would struggle to maintain a studio of 50 students a week, but online I can easily manage an entire school of over 600. There are several elements that help the leveraging process and one of them is automation. [...]
The Concept of Leverage
Traditionally, when we study with a teacher, we meet with them privately or in a group, pay them for their time and leave. This business model essentially trades time for money. The student pays $x for an hour of the teacher’s time. If they want more, they pay more. This is a wasteful use of our time. All artistic practices have core fundamentals that students need to learn. Repeating this [...]
9 Ways to Create an Income from Online Education
Derek Sivers, the creator of CD Baby, writes in his book Anything You Want that your success is directly related to the amount of people that you help. I believe in this idea, and I feel that guiding your efforts with the aim to help first and foremost will result in a successful business. After all, what businesses really do is solve problems. There is a time and place to [...]
When creating materials for online education, add what is necessary and nothing more. Bloated courses can become confusing and cumbersome. Long videos take a long time to watch and too much text is taxing. Padding things out to make them seem substantial doesn’t benefit anyone. Keep it simple. There is power is simplicity.
The Hidden Benefits of Teaching Music Online
There are many attractive features to online teaching but there might be a few more gems that you don’t know yet. Your Audience Is Interested In You, Not Just Your Teaching Once you have built an audience you have a group of people that trust you and that have given you their attention. This is a privileged position. From this place you have the ability to serve your audience in [...]
It is tempting at the outset of your online endeavor to try and make things “perfect”. Editing and re-editing every blemish, every hiccup, and every mistake. Perfection is crippling, and if you don’t deal with it quickly, then you might give up. This would be a tragedy because you have the ability to help people. I am a classical musician, and in our world the advent of recordings, more specifically [...]
How much work does it take to teach music online?
What does it really take to successfully teach music online and run a business? The key is to build something that you are passionate about because the workload will be heavy.
Build, Understand, and Serve your Online Audience
In order to run a successful online teaching business you must build, understand, and serve an audience. That audience will become your tribe and the more you can help your tribe the more successful your business will become.
Life in music is a bit unbalanced. When you are young, your passion and efforts are applauded. There is unbridled hope for what the future might bring and it seems like all of your teachers, classes, and schools know there is something exciting in store for you. As dedicated students we spend hours upon hours honing our skills and diving deep into our study all the while being unaware that [...]
Relationships, Trust, and Attention
The internet has given us the world at our fingertips, but if you want to do anything meaningful you need to focus on relationships. There are more ways than ever to reach out to people, but it seems like the easier it is to do, the less meaningful it is. Twitter, Facebook, blogs… they are great for broadcasting, but if you want to start building a relationship, you have to [...]
Don’t try and please everyone
If you try and please everyone, you will end up pleasing no-one. The internet is getting better and better at curating material for you. This is purely because of advertising. If you create something with a broad appeal, something that could apply to a large audience, you will make little to no impact. In the late 20th Century you might have received some attention with a broad message, but as [...]
Fear of teaching music online
There are several key reasons why you might not take the leap into online teaching. Fear is a big one. In this chapter I will show you why your fears are misguided and mistakes are useful. Lions, Tigers, Bears. Oh My! Dating girls was always a daunting prospect for me when I was younger. Well, let me be more specific. I was petrified of asking girls out. Rejection, embarrassment, humiliation… [...]
Make Money Teaching Music Online
Making money as a musician is difficult. And, after several years of teaching, gigging, and the occasional concert, it can become demoralizing to think that your financial situation will always be so limited. I want to share with you a solution to this problem. It is a way to make money from teaching online, and unlike one to one lessons, you can maintain the schedule you want and grow your [...]
Why Musicians Have An Advantage Teaching Online
The Musician's Advantage Online There are many aspiring online teachers out there who face a large hurdle from the very outset of their project. The first hurdle is not knowing what they are going to teach. Perhaps they have some specific skills, or a general knowledge in a few areas but rarely have they mastered a skill to a level where it becomes an obvious choice. This is the musician's first advantage. [...]
Leverage your teaching and help thousands of music students
Leverage your teaching and help thousands of students rather than just a handful. The traditional model of teaching music, in a private studio setting, is to exchange time for money. A 30 minute lesson costs Z and a one hour lessons costs X. This is a simple proposition and it makes sense on several levels. The student gets personal attention, it is easy to keep track of time and also [...]
Who exactly are you looking for?
When we start out teaching music online we probably have several assumptions about who we will be teaching. These assumptions can come from our past students that we have worked with or falling into the trap of thinking everyone else is just like us. When it comes to teaching online we need to be very clear about who we are dealing with so we can talk with them directly, server [...]
Find new music students with a podcast
Podcasting is brilliant medium for music educators. Through audio we can have the listener focus in on sounds, music and spoken word which can combine to create a wonderful learning environment. In addition podcasting is still a liberated communication medium, so we don't need anyones permission to do it. In the studio, or in the classroom, we expend energy communicating in real time to an individual or a small group [...]
Email lists for Online Courses : The Biggest Regret
After listening to hours of podcasts, reading dozens of articles and talking with other online entrepreneurs one regret keeps coming up over and over again... "I should have started my email list sooner" If you are starting out with an online teaching business, whether it be online courses or one-to-one Skype teaching, do yourself a favor and start an email list. I too can concur with the other stories floating [...]
7 Reasons to Teach Music Online
To put it bluntly, it is almost impossible to make a full-time income from performing music. Obviously, there are exceptions to this, however, we just need to face the truth and acknowledge that's there needs to be another source of income so that we can continue to make music. I, like you, have had numerous jobs over the years. Toys store, bartender, janitor, designer, photographer, the list goes on… The [...]