One of the biggest draw cards for online business is the ability to leverage resources and scale the size of business as a whole. For instance, as an individual guitar teacher, I would struggle to maintain a studio of 50 students a week, but online I can easily manage an entire school of over 600. … Read more
Traditionally, when we study with a teacher, we meet with them privately or in a group, pay them for their time and leave. This business model essentially trades time for money. The student pays $x for an hour of the teacher’s time. If they want more, they pay more. This is a wasteful use of … Read more
Derek Sivers, the creator of CD Baby, writes in his book Anything You Want that your success is directly related to the amount of people that you help. I believe in this idea, and I feel that guiding your efforts with the aim to help first and foremost will result in a successful business. After … Read more
When creating materials for online education, add what is necessary and nothing more. Bloated courses can become confusing and cumbersome. Long videos take a long time to watch and too much text is taxing. Padding things out to make them seem substantial doesn’t benefit anyone. Keep it simple. There is power is simplicity.
There are many attractive features to online teaching but there might be a few more gems that you don’t know yet. Your Audience Is Interested In You, Not Just Your Teaching Once you have built an audience you have a group of people that trust you and that have given you their attention. This is … Read more
